Designing with purpose and empathy

At the core of my design philosophy is a commitment to creating meaningful experiences that resonate with users. I strive to understand their unique needs, aspirations, and challenges, ensuring that every design decision serves a clear purpose.

Hi! I'm Kristoffer Ödman, a passionate designer and creative thinker. I love designing neat stuff – and neat stuff that works!

I want my designs to produce results, be intuitive and easy to use – designs that adhere to your goals as well as the users' needs.

Kristoffer Ödman
About me

How not using an eraser became my greatest mentor

As a child I loved to draw. But I hated using an eraser – searching for one disturbed my creative process. Instead of making sure I always had one at hand, I decided to stop using it.

When I could no longer erase my mistakes, I was forced to accept them as gifts; doors to the unexpected. My mistakes provided opportunities to trust life. I soon noticed that the results became more interesting than my initial ideas.

Skipping the eraser helped me build a sound relationship with the impermanence of life – by teaching me how to be responsive, adaptable and trusting – a valuable gift that's helped me through life and that I'm forever grateful for.

what I do

User Experience (UX Design)
User Interface (UI Design)
User Research
Userflows
Usability Testing
Web Design
App Design
Branding
Product Design
Wireframes
Prototyping
Webflow Development

How I Do It

I'm passionate about creating meaningful experiences that resonate with users.

Understanding their unique needs, aspirations, and challenges ensure that every design decision serves a clear purpose.

The results are engaging solutions that boost both conversion and retention.

what I do

User Experience (UX Design)
User Interface (UI Design)
User Research
Userflows
Usability Testing
Web Design
App Design
Branding
Product Design
Wireframes
Prototyping
Webflow Development

How I Do It

I'm passionate about creating meaningful experiences that resonate with users.

Understanding their unique needs, aspirations, and challenges ensure that every design decision serves a clear purpose.

The results are engaging solutions that boost both conversion and retention.

Ready to Materialize Your Vision?